Email has been considered one of the most effective and inexpensive channels of digital marketing. Demographic information that is in the company’s possession is a wealth of knowledge, that helps the company to engage and convert every record. Gender, geography, and previous purchases tell a compelling story and aid the company in offering something unique and custom for each person. According to the Aberdeen Group, personalized emails improve click-through rates by 14 percent and conversion rates by 10 percent. By utilizing modern technology and the latest email trends, we can establish a long-lasting relationship between you and your customer that will result in increased sales.