BuildStore full re-branding and marketing initiative 2022

Overview
Builds.io is a safe and trustworthy platform that hosts various apps that are not available on the official App Store by using a sideloading method.
Objective
Re-launch the company’s business development using the latest multi-channel marketing tactics that will bring new leads and additional revenue.
Solution
Extensive market research resulted in the development of an omnichannel marketing strategy.
Result
A brand new marketing strategy was developed to highlight the target audience, the document identified two segments, their interests, and forms of communications. Improving communication with those segments allowed the company to reduce attrition (percentage of users leaving the service) by 40%. Also, the company’s revenue is expected to grow by 50% by the end of 2023.

World Gym brand awareness and lead generation Summer 2017

Overview
World Gym of Cedar Lake and Schererville are two South Indiana locations. The company has a franchising partnership with a global brand, World Gym International, that has run its history since 1973 and is frequented by many bodybuilder champions.
Objective
Drive foot traffic to the storefront for two locations: Cedar Lake and Schererville, IN. Establish a strong brand awareness for World Gym as a go-to place for fitness, bodybuilding, and social encounters.
Solution
Portrait each staff member by highlighting their strengths and unique expertise and knowledge. Develop weekly social media content featuring group classes and the benefits each class brings; muscles that are affected and an approximate number of calories a percipient can burn.
Result
The campaign efforts helped to acquire 10% more new members during the three Summer months of 2017, compared to the same period last year. In addition to 23% in the Autumn months, compared to the previous year.

Reside360 brand awareness campaign Summer 2016

Overview
Reside360 is a Chicago-based Real Estate firm, dedicated to fulfilling client’s real estate needs. The brand and the website were established by a pair of experienced real estate brokers to serve Chicagoland provide access to the most recent listings and offer sellers a method to achieve optimal sales results.
Objective
Establish a strong presence for the Reside360 brand and be perceived as a leader and a knowledgeable consultant in all real estate areas.
Solution
Apply current social media channels such as Facebook and Instagram by utilizing specific strategy-aligned messaging that features the custom design and craftsmanship of each residence. Identify 15-18 interior designers, custom furniture makers, and kitchen/bath manufacturers that also cater to the upper middle class and strike a mutually beneficial partnership by promoting each other’s brand and updates.
Result
In a three-month-long campaign, we increased traffic to the official Reside360.com by 40%, increased the follower base by 60%, and established long-term partnerships with eight of Chicago’s most prominent interior designers.

SteelSeries digital marketing campaign 2014 - 2015

Overview
SteelSeries is an International manufacturer of gaming peripherals and accessories.
Objective
Create a digital strategy that will increase customer engagement for the next 12 months.
Solution
Integrated marketing campaigns that leverage gamification and increase membership by 30%.
Result
The company decided to implement our strategy and had been successfully growing its database ever since.

 

Elite Moving & Storage lead generation 2016

Overview
Elite Moving & Storage is a Chicagoland and long-distance moving company in business since 2006.
Objective
Improve overall brand reputation and re-introduce Elite Moving & Storage as a reliable, reasonably priced moving company.
Solution
Embark complete website redesign, strengthen relationships with previous customers for return service, and provide a platform for on-the-spot review completion.
Result
The overall marketing strategy improved SEO and increased the overall website rating from 2.3 to 4.5 stars. The new website, featuring easy to locate contact button, customer reviews, and moving expert team profiles had increased the conversion by 80%.

City of Atlanta Infrastructure Bond Initiative 2014 - 2015

Overview
The City of Atlanta aimed to undertake a vote in March 2015 to leverage bonds to make repairs on approximately $250 million in deferred capital maintenance.
Objective
Educate Atlanta voters on the city's infrastructure needs using social media space.
Solution
Foster partnerships with interested stakeholders and establish social media presence to address voters' questions.
Result
Increased traffic to the official City of Atlanta website, in addition to growing follower base on Twitter, Google+, and Facebook.

Scranton Gillette revenue growth strategy 2014

Overview
Scranton Gillette Communications is a B­to­B media company producing over 20 publications in the area of construction, healthcare, and infrastructure.
Objective
Develop a strategic plan to improve revenue and profits by monetizing a 1.2 million-member database.
Solution
Business expansion through a high-profile partnership that aligns well with the company's objectives.
Result
15% of additional revenue in the upcoming fiscal year.

ProFixx Pigment new product launch Summer 2013

Overview
ProFixx Pigment prides itself on producing vegan, cruelty-free lip pigments that can sustain long days of wear.
Objective
Develop a marketing strategy that would bring awareness to the new product.
Solution
Series of glam parties that allowed new clients to test the product and express their opinion.
Result
A successful product launch that resulted in a 30% margin increase in the first year. 15% of additional revenue in the upcoming fiscal year.