Is social media a new phenomenon? Or could it be the same thing as word-of-mouth marketing in the digital space?
Since the inception of Web 2.0, users became contributors and producers of online content. The shift induced digital-savvy enthusiasts to create social media sites. And that’s how Facebook was born. But in reality, social media is more than Facebook and Twitter, it is a practice for using media socially.
Through social media, a business can connect to its customers, tell a story and take the interest offline. It’s important to know what social media sites customers are using and what makes them passionate about your product. Identifying the best ‘hang-out’ spots is not easy and can be time-consuming. But it is the only viable way to reach your customers in the digital space.